Friday, July 22, 2011
Warner Bros, New Line, Capital One Bank Seal Hobbit Marketing Deal.
Hot on the heels of the cast reveal and subsequent photo shoot in a giant gray room, Warner Bros. and New Line have excitedly announced a brand-new marketing campaign that will be launched alongside The Hobbit: An Unexpected Journey when it releases next year. The cast and crew will partner with Capital One Bank to produce a series of television commercials within the next 6 months. 3-D was being discussed, but as of the time of this writing, nothing was decided for sure. I, for one, can't wait to hear Frodo ask, "What's in YOUR wallet?"